SYDNEY, Jan. 13 (People's Daily Online) – According to Australian Bureau of Statistics' latest data, the number of Chinese visitors to Australia has achieved one million milestones in the last 12 months ended November 30, 2015.

Australia's Chinese visitor numbers increased 21.6% to 1,001,200, in the past year. Lower Australian dollars, comfortable weather, exotic sceneries and higher reputation of travelling experiences all contribute to the nation's attraction for Chinese visitors.

Meanwhile, Chinese visitors' consumption capacity is far beyond Australia's expectation. In the past year, spending of visitors from China increased 43% to AU$7.7 billion, which already outnumbered Australian government's initial estimate.

Australian Federal Tourism and international Education Minister Richard Colbeck pointed out that China has become "a vitally important market for Australia's tourism industry growth".

An increasing number of Australian tourism operators, hotels and retailers are providing products and services customized for Chinese visitors to gain market shares in the Chinese tourism market.