Ms. Chichi Maponya has an interview with People's Daily Online (People's Daily Online/Huang Jin)

She stressed cultural exchanges between the two countries. There are still many people in South Africa who know only little about China; and according to her, local Chinese community is now the only Chinese culture exposure in South Africa.

Maponya proposes a more solid structured cultural exchange between the two countries, like in sports, music, and folk culture etc. This year is the Year of South Africa in China, and next year, at the “Year of China” in South Africa, Maponya says she expects more Chinese culture exposures in South Africa, so that more people can know about China and become fascinated about Chinese culture just like she does.

Brand South Africa, as the official marketing agency of South Africa, is mandated to build the country's brand reputation, in order to improve its global competitiveness abroad. Its goal is to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship.