Understanding young Chinese consumers

To make sense of the constantly changing Chinese market, one needs to figure out the spending preferences of young buyers. But where to start first in a stack of bills and spreadsheets? Some fast statistical facts derived from their everyday activities may help sum up how they have become a defining voice in setting consumption trends and shaped the landscape of various industries in the country.

(Produced by Chen Lidan, Zhan Huilan, Wang Zi, Li Bowen, Huang Tianyu and Pei Zhangshuai)