To further extend the Chinese yam industry chain, enhance the added value of Chinese yam products, an institution in Xiangcheng District, Xiangyang has recently established Chinese Yam Culture Museum, to build the Chinese yam brand and popularize the planting, varieties and efficacy of Chinese yam with agriculture as basis, Chinese yam science education and culture as theme.

Based on the museum, the institution has invested more than RMB 780 million to construct a Chinese yam town under the model of "commune + family farm".