Duan Xiangqing. (Photo/China Youth News)

Duan Xiangqing, born in 1986, spent several years as a civil servant in the Quality and Technology Supervision Bureau in a city in eastern China's Shandong province. In 2015, Duan gave up her "gold rice bowl" of a government job and came instead to Rizhao, a seaside city in Shandong. She started her own business and has achieved great success by selling fried melon seeds online. Now, she is a star WeChat shop owner.

On the topic of her resignation, Duan says, "I firmly believed in the great potential of e-commerce and I wanted to run my own business. My WeChat online shop made a good profit by selling fried melon seeds, which gave me a great deal of confidence. So I decided to resign and focus all my energy on my shop."

Duan's online shop, named "Miss Qing," has indeed achieved an excellent sales performance since it started one year ago. Duan herself has become famous for being a WeChat shop owner with sales revenue of 50 million yuan in just four month. 

Duan sees her online shop as a new kind online business, which emphasizes a very personal, individual buying experience. Making a friend after each deal is Duan's goal.