LONDON, April 28 -- English premiership club Manchester United now has created a presence on China's largest social media platform, WeChat.

The club says it is already followed by millions of fans in China on Sina Weibo and Tencent Weibo. The Chinese-language social messaging service will allow users to access Manchester United news, videos and imagery direct to their mobile phones and share with friends.

Manchester United Managing Director Richard Arnold said: "Manchester United is always striving to find new ways to engage with our fans around the world and the launch on WeChat in China is another exciting development in our social media offering.

"The club's 107 million followers in China have already demonstrated their huge passion for United by making us the most followed sports club on our existing platforms and I'm sure this new WeChat service will experience similar success and help bring fans closer to the club."