In order to implement "21st Century Maritime Silk Road" and "Silk Road economic belt " strategic concept and to promote regional tourism cooperation between China and Southeast Asia, South Asia, Central Asia, China National Tourism Administration takes "Beautiful China - Silk Road tourism" as the theme of Chinese tourism in 2015.

Sponsored by the National Tourism Bureau, Shaanxi Tourism Bureau will host the "Beautiful China Silk Road Tourism --2015 " launching ceremony in Xi'an Daming Palace National Heritage Park, on January 8, 2015 .