BEIJING, Jan. 5 -- A senior official of the Communist Party of China (CPC) called for better party publicity to garner more public support on Monday.

Liu Yunshan, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, called for better publicity work in order to provide ideological and public opinion support to the Party's work, including reforms, rule of law and governing the Party with stricter rules.

He made the remarks at a national meeting attended by publicity officials.

Liu urged publicity officials to further learn the spirit of Chinese President Xi Jinping's remarks. He said they should cater publicity work to serve the country's overall situation and advance decisions made by the central authority.

Their work should promote the socialist core values and consolidate the ideological and ethical basis for the whole Chinese people.

Artist works should not focus on the box office, audience ratings or click rates, rather they should tell Chinese stories, strengthen the soft power of China and build a favorable environment of international public opinions, Liu said.