November 28 (Yunnan Information Daily) -- Online shopping has been increasingly favored by people as an emerging pattern of business and many enterprises have seen the strong momentum of e-commerce. Yunnan has cooperated with Alibaba in a wide range of fields to introduce its characteristic products to the rest of the country via e-commerce as an emerging business platform.

Chuxiong Yi autonomous prefecture established Chuxiong Hall on Alibaba this July, which achieved over 10 million yuan in sales in three days. Yunnan Baiyao and Jiahua Flowers Pastry each fetched over 1 million yuan in sales on November 11, and Longrun Group registered a daily turnover of over 10 million yuan, making it the top firm on the e-commerce sales list of Yunnan. By 4 p.m. on Nov. 11, Yunnan had achieved a total e-commerce turnover of 760 million yuan.

Pu'er and Yuxi have intended to follow suit. As a border region inhabited by ethnic minority groups and with a lot of own products such as fungi, characteristic highland agricultural products, and ethnic handicrafts, Yunnan badly needs e-commerce as an emerging business platform to sell its products.